Where Community, Culture and Connection Join Through the Love of Agave

Monterey Lives On

Save the date: SATURDAY, OCTOBER 26, 2024

Monterey Bay Tequila & Cuisine (now monterey tequila festival) under new ownership!

Hyatt Regency Hotel and Spa, monterey CA

JOIN US!


Indulge in an extraordinary journey at the Monterey Tequila Festival


 Prepare to be captivated by an exceptional lineup meticulously crafted to ignite your passion for agave spirits and tantalize your taste buds.


From cultural performances to a Latin-inspired Mercadito, from delectable bites crafted by local culinary virtuosos to an array of tequila expressions waiting to be savored, every moment promises to be a celebration of flavor and tradition.


 Step into the world of agave spirits as we bring you face-to-face with the master distillers, themselves, along with brand owners and ambassadors, ensuring a truly immersive and enlightening experience.


Join us for a first-class tasting affair, where access to exclusive seminars on the day of the event awaits you. Prepare for an agave experience like no other, where every sip tells a story and every moment leaves an indelible mark on your senses.



Get Your Tickets Here!

For a List of 2024 Brand Partners & Vendors Visit New Ownership Website HERE.

Book your stay at the Hyatt Regency Hotel

The group discount rate at the Hyatt is now live! Be sure to book before the cutoff date of September 1, 2024 to receive the group rate. Rate is automatically applied when you book below.  See you in Monterey!


Book Your Stay!

2023 MERCADITO  VENDORS

KAFENS           VICIOUS GOODIES         AGAVE THREADS          CASA ROSITA           AMOR DE COLIBRI        PALOMAS JEWELRY SHOP         ARTEMEX


VICA SILVER          QUETZALLI SHOP          CHISHOLM TRAIL CRAFTS         

BECOME A PARTNER

We highly believe in providing our partners well-rounded exposure and qualified presence in front of our loyal audience.


For more information on how you can become a brand partner/vendor/sponsor, please take a moment to complete our interest form below.


We look forward to talking with you!

Monterey Sponsor Form

FAQS

Got questions? We’ve got answers.

Event

  • Are there any other tasting besides tequila?

    Yes we showcase mezcal too! This enhances the agave and cuisine experience. Note: there will be a cash bar available should you want to purchase beer, wine or cocktails separately.

  • Is my membership or ticket refundable?

    While it is not refundable, your ticket or membership may be transferable. Meaning, you can transfer it to someone else–the person you wish to transfer to must be 21+ of age. If you have any questions about transfers, email us info@thetequilapeople.com

  • Are Designated Driver Tickets still available with the new membership model?

    Yes, we care deeply about safety. If you have a DD, please contact us and we will provide you with the necessary information you need. 

    info@thetequilapeople.com 


  • Do I need my ID to get in?

    Yes - IDs will be checked at the door, this is a 21 and older event. You will need to present us with your virtual membership card and your ID to verify that it’s really you. 

  • How is this different from other events?

    The emphasis is on education, culture and community. All of the brands, vendors, sponsors and partners help make this a well rounded agave experience! We are proud to work solely with master distillers, owners and ambassadors, connecting them to our members is key to understanding their stories and product(s) on a more personal and authentic level. 

  • Is dinner included?

    There will be plenty of chef inspired fun and creative food stations with bite size offerings that pair nicely with agave. This is not a plated dinner type of event. We recommend you grab a heavy lunch before attending. :)

  • Are memberships available at the door?

    If we have not sold out of memberships by the time of the event, this may be an option (no guarantee). Due to space limitations, we will be limiting the amount of memberships we sell. 

  • What is the dress attire?

    Cocktail attire – this is a first-class agave experience so you will not feel too dressed up if you come in a dress (ladies) or in a sports coat (men). Please no baseball caps, flip flops, shorts or tennis shoes. Dust off those shiny shoes and plan for some fun in a comfortable and festive environment as we honor and celebrate Mexico’s emblematic spirit and its people! 

  • I’m on the fence about becoming a member, I’ve had a bad experience with tequila and I'm not sure I want to revisit it. What should I do?

    You are not alone on this and our answer to you is YES. If you are ready to re-discover tequila, we are your PEOPLE. This is a great community to be a part of! 

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